Marketing in Foreign Policy

As a communication scholar, I have been exposed with many communication, marketing, and advertising theory. But in my current work, the reality is not as ideal as a theory. I also have to accept that many people may not too familiar with FMCG or marketing term. It’s the same way as the fact that I might be not too familiar to IR theories or terms.

But, the increasing trade and advances in economic diplomacy bring marketing and IR closer. However, there is still a gap between both practices since the goal has been political or commercial. I am trying to create a method that can fit into Indonesian foreign policy and society. However, my problem is communication.